Keynote speaker and coach
Choose the life
you actually want.
I help the person behind the performance feel awake, aligned and on purpose, in life and in leadership.
Nothing is wrong
So why doesn't it feel right?
Does this sound familiar?
- “It’s just a busy season.”
- “This is just the way it is right now.”
- “I don’t have time to think about that.”
- “I have a good life. I should be grateful.”
- “I wouldn’t know what to do differently anyway.”
You’re the one everyone counts on, at work and at home. And you’re still doing it beautifully, because that’s what you do.
But the busy season keeps not ending.
I’ve been there.
If you know you’re capable of more, and you want to live and lead in a way that actually reflects that, you’re in the right place.
Coaching
Stop running on autopilot.
AWAKEN is a 90-day coaching program for high-performing women who feel burned out trying to “balance it all.”
Most of us are tired from doing too much of what doesn’t matter. It’s time to finally define what your ALL looks like.
“The AWAKEN program helped me regain control of my decisions, my time, my energy, and my life.”
Tara, AWAKEN client
Speaking
Give your audience a way forward
My keynotes are about living and leading on purpose.
I bring honest stories from my own decision points, then turn them back to the room so your people can look at theirs.
Perfect for leadership meetings, sales events, conferences, women’s leadership events and wellness retreats.
What audiences get
Stories they’ll see themselves in.
Honest, personal and a little funny.
Frameworks they can use.
Simple tools for more intentional choices at work and in life.
A speaker who’s been in their rooms.
The board room. The room leading others. The laundry room.
My story
Meet Shelby
These titles don’t define me, but they are a part of me.
Mother
Ironman
Chronic illness warrior
MedTech director
Coach
I woke up in the ICU thinking about work.
A routine outpatient procedure had become a medical crisis. I woke up intubated with no idea what had happened.
It was the second time my body had put me on life support.
I live with adrenal insufficiency, which means I don’t make enough cortisol to respond safely to stress.
Where are my kids? Are they safe?
And then: I only planned to take today off. What meetings do I need to cancel? Who do I need to email?
It’s embarrassing to admit.
Meaningful work matters deeply to me. But lying there, I could see how easily the urgent had started speaking louder than the important.
Are the things you say matter actually reflected in your time, energy and actions?
I had spent my life proving I could do hard things. I left home at 16, became a single mother, built a career in corporate leadership and crossed an Ironman finish line.
I knew how to endure. But resilience can keep you functioning inside a life you never stopped to choose.
That realization changed how I live.
That’s why Shelby On Purpose exists.
You shouldn’t have to wake up in an ICU to wake up to your life.
The Mental Load Playbook
Decide what’s worth your energy.
The appointments. The follow-ups. The decisions you quietly make for everyone else. Eight frameworks, one a week, to audit your mental load and decide what’s worth your energy.
Your next step
Live and lead on purpose.
Bring this conversation to your team, or start it for yourself.