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Shelby On Purpose

Your first step · Digital download

A lighter load creates a fuller life.

Eight frameworks, one a week, to see what you’re carrying and decide what’s worth your energy.
Get the Mental Load Playbook

The Mental Load Playbook cover shown on a tablet

The load nobody sees

Some of that load matters deeply to you. Some of it became yours without much of a conversation. Since nobody sees it, it gets filed under “just a busy season.”

And the busy season keeps not ending.

“If I’m not being productive,
what am I worth?”

Nothing is significantly wrong.
Nothing feels significantly right.

Your calendar decides your week before you do.

You’re in the room with your kids and somewhere else in your head.

You feel guilty when you rest, and guilty when you work.

You keep promising yourself peace next quarter.


Get the Playbook · $37

Shelby in a hospital bed

Chronic illness warrior

Shelby kissing her daughter on the first day of pre-K

Mother

My story

I learned it the hard way.

I woke up in the ICU, on life support for the second time. My first thought was my kids. My second was which meetings to cancel.Living with adrenal insufficiency taught me that illness has an operations layer. The refills, the timing, the math you do half-asleep. It doesn’t show up on any chart, and someone has to carry it. A family has one too. So does a career.The turning point was one question, and I still ask it every week:

Are the things I say matter actually reflected in my time, energy and actions?

8 weeks

Eight frameworks, one a week

The Mental Load Playbook shown on three tablets: the 4D Framework, the cover and a monthly list

01

See it.

Get it out of your head and onto the page.

02

Sort it.

The 4D Framework: Delete, Delegate, Defer, Do. A clearer way to decide.

03

Reset.

The Weekly CEO Meeting: review, celebrate, plan. Every week.

What changes

You see how much you’re carrying.

All of it, on one page.

You know what matters to you.

And you can tell it apart from what landed on you.

You decide what’s worth your energy.

Your load gets lighter.

And your life gets fuller. Shelby in a white shirt, arms overhead, smiling and looking up

In their words

“

I didn’t realize how much of my day was being driven by noise or on autopilot. The AWAKEN program helped me regain control of my decisions, my time, my energy, and my life.

Tara · AWAKEN client

“

This playbook is incredible and very straightforward.

Jordan · Verified purchase

The Mental Load Playbook

The Mental Load Playbook · 8 frameworks

Bonus · 12 monthly mindset and focus lists

Yours for

$37


Get the Mental Load Playbook

Bonus

Plus a bonus for the months after

12 one-page monthly mindset and focus lists, one for every month.

Skip another year of
“just a busy season.”